Spruce Media Issues ‘State of Facebook Ads Q4’ Report


Spruce Media’s “State of Facebook Ads Q4” has been submitted for your perusal. Some key data points to highlight:

CPM Trends
  • Newsfeed CPM in Q4 rises further, showing clear increase in competition in Facebook Ad market.
  • Newsfeed mobile CPM is down 10% Q3 to Q4.
  • Desktop Newsfeed CPM is up 34% Q3 to Q4.
CTR Trends
  • Mobile Newsfeed and Desktop Newsfeed CTRs are up 34% and 49% respectively, from Q3 to Q4.
CPC Trends
  • CPCs fall for all placements; significantly for Mobile Newsfeed Ads.
The report also covers Facebook Predictions for 2013, including insights for Facebook Graph Search.