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Spruce Media Issues ‘State of Facebook Ads Q4′ Report
Spruce Media’s “State of Facebook Ads Q4″ has been submitted for your perusal. Some key data points to highlight:
CPM Trends
- Newsfeed CPM in Q4 rises further, showing clear increase in competition in Facebook Ad market.
- Newsfeed mobile CPM is down 10% Q3 to Q4.
- Desktop Newsfeed CPM is up 34% Q3 to Q4.
CTR Trends
- Mobile Newsfeed and Desktop Newsfeed CTRs are up 34% and 49% respectively, from Q3 to Q4.
CPC Trends
- CPCs fall for all placements; significantly for Mobile Newsfeed Ads.
The report also covers Facebook Predictions for 2013, including insights for Facebook Graph Search.
Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.
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