inplace-infolinks
Spruce Media’s “State of Facebook Ads Q4” has been submitted for your perusal. Some key data points to highlight:
CPM Trends
- Newsfeed CPM in Q4 rises further, showing clear increase in competition in Facebook Ad market.
- Newsfeed mobile CPM is down 10% Q3 to Q4.
- Desktop Newsfeed CPM is up 34% Q3 to Q4.
CTR Trends
- Mobile Newsfeed and Desktop Newsfeed CTRs are up 34% and 49% respectively, from Q3 to Q4.
CPC Trends
- CPCs fall for all placements; significantly for Mobile Newsfeed Ads.
The report also covers Facebook Predictions for 2013, including insights for Facebook Graph Search.
spotlight
3 Steps to Reimagine Your Digital Experience
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
