Spruce Media’s “State of Facebook Ads Q4” has been submitted for your perusal. Some key data points to highlight:
CPM Trends
- Newsfeed CPM in Q4 rises further, showing clear increase in competition in Facebook Ad market.
- Newsfeed mobile CPM is down 10% Q3 to Q4.
- Desktop Newsfeed CPM is up 34% Q3 to Q4.
CTR Trends
- Mobile Newsfeed and Desktop Newsfeed CTRs are up 34% and 49% respectively, from Q3 to Q4.
CPC Trends
- CPCs fall for all placements; significantly for Mobile Newsfeed Ads.
The report also covers Facebook Predictions for 2013, including insights for Facebook Graph Search.
