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comScore Co-Founder Lists Top 10 Burning Issues in Digital

Written on
Jan 14, 2013 
Author
Mike Daly  |

Gian Fulgoni, executive chairman and co-founder of comScore, wrote in great detail receltlyabout what he considers the top ten “burning issues” in digital, based on his company has observed while providing data and analytics to more than 2,000 companies around the world. The article also formed the basis of Fulgoni’s comments at the New Media Expo last week.

Fulgoni’s ten “burning issues” are:

  1. Big Data
  2. e-Commerce
  3. Social Media
  4. Shift of ad spending to digital
  5. Audience targeting vs. media location
  6. Measuring delivery and effectiveness of digital media plans
  7. Growth of smartphones and tablets
  8. Multi-platform media planning and analysis
  9. Real-time marketing insights
  10. Privacy considerations

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Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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