BUSINESS INSIDER: The Atlantic and the Native Ad that Wasn’t


A lot of magazines sell sponsored content to advertisers. (Business Insider has several sponsored content series running right now, for instance.) The usual rule is that such stories must be clearly labeled so that readers can see whether editorial may have been influenced by advertisers. Normally, however, both the publisher and the advertiser try to make the content credible or useful in some way, because readers can spot blatant propaganda a mile away — and that’s of no use to anyone.


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