News

BUSINESS INSIDER: The Atlantic and the Native Ad that Wasn’t

Written on
Jan 18, 2013 
Author
Business Insider  |

A lot of magazines sell sponsored content to advertisers. (Business Insider has several sponsored content series running right now, for instance.) The usual rule is that such stories must be clearly labeled so that readers can see whether editorial may have been influenced by advertisers. Normally, however, both the publisher and the advertiser try to make the content credible or useful in some way, because readers can spot blatant propaganda a mile away — and that’s of no use to anyone.

Read More ...





Business Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. The flagship vertical, Silicon Alley Insider, launched on July 19, 2007, led by DoubleClick founders Dwight Merriman and Kevin Ryan and former top-ranked Wall Street analyst Henry Blodget.

One year after launch, many more verticals joined Silicon Alley Insider, from Clusterstock to Money Game, The Wire, and more. The verticals have been relaunched under one brand to focus on building the leading online business news site for the digital age. There are no subscription fees or production delays. Business Insider is dedicated to aggregating, reporting, and analyzing the top news stories across the web and delivering them to you at rapid-fire pace.

Reader Comments.

Leave a Comment

Add a comment

Tags: , , , , and
Article Sponsor

More News