BLOGOSPHERE: ‘Facebook’s Polluted Graph’
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Facebook has introduced what it calls Graph Search. One of the main signals that Facebook is using to rank results is, not surprisingly, the “Likes” that it tracks via the Like buttons and other links it has spread across the web like so many dandelion seeds. Search companies in the past usually tried to choose uncorrupted signals as the criteria for their rankings. They wanted to give good, objective results in order to attract users. The corruption of the signals came later, after it became clear that the search results had commercial value. Facebook is taking a different tack. It’s starting with a signal—Likes—that is already corrupted, that in fact has always been corrupted.
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