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: Mike Daly is an award-winning writer and editor with nearly 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

ADOTAS POLL: CTR Should Be Retired

Last week, we asked our readers: “Has the CTR outlived its usefulness as a means of measuring a campaign’s success?” The results were as follows:

This week’s question: Did the FTC let Google off to easily? We’ll publish the results next week.

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Tags: antitrust, click-through-rate, ctr, FTC, Google, measurement and poll

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What audience identification technology are you relying on today in mobile?
Cookie

Identifier (Android ID, Apple's IDFA)

Outsourced device recognition technology such as AdTruth

Internal proprietary solution

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