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AdBrite to Shut Down This Friday

Written on
Jan 29, 2013 
Author
Mike Daly  |

Venerable ad exchange AdBrite sent an email yesterday to all of its publishers and advertisers stating that it would shutter its operations as of Friday, Feb. 1.

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The move came after a deal to sell the company reportedly fell through, according to a story published earlier today by AdBalance.

Based in San Francisco, AdBrite began life as Marketbanker.com in 2002, founded by Philip J. Kaplan and Gidon Wise. It was rebooted as an ad network under the AdBrite name in 2004, and then became an independent ad exchange in 2008.

At its height, AdBrite as an ad exchange reportedly rivaled Google and Yahoo, reaching more than 300 million global unique visitors (150 million in the U.S.) each month.

CEO Hardeep Bindra (pictured), who came to AdBrite from Yahoo’s Right Media, was quoted on All Things Digital as saying he was brought aboard last April to set the company up for sale, but talks toward that end fell apart earlier this month.





Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

Reader Comments.

This will definitely cause a wave of change in the ad exchange industry.
For all those publishers looking for an alternative, check out Qadabra (www.qadabra.com), we’re a simple, straightforward ad platform for publishers everywhere; we’ve already helped dozens of publishers and would be happy to help many more. For more info, don’t hesitate to contact us at info@qadabra.com or visit our Facebook page at http://www.facebook.com/qadabraplatform
Good luck!

Posted by Patricia | 7:05 am on February 4, 2013.

wow, no 3 months announcement before shutdown huh? I’ve been with adbrite for over 10 years and have a lot of money on my adbrite account and just like that they announced closing without an advance warning…..wow.

Posted by Wow | 7:03 pm on February 4, 2013.

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