• Comment
• Print Article
• Email
• Permalink

2013 Media Landscape: 3 Trends To Consider

Written on

Jan 18, 2013 

Author

Adotas  |

Share

2013 Media Landscape: 3 Trends To Consider

2013 is upon us and the media industry is booming. As you prepare to take the new year by storm there are several trends within the space that you should consider. Whether its where dollars are being spent or the impact of programmatic buying, changes are evident within the media landscape.

Operative has posted an article on to help summarize some of the issues you may face and what you need to consider as you work towards a successful 2013.

Read More ...

Tags: amazon, AOL, Apple, banners, brand-awareness, data, data-driven, desktop ecpm, digital video content, direct-sales, display, email, facebook, forbes, Forrester, Google, influencer, ipad, media landscape, media spending, media trend, mobile, mobile ecpm, mobile-search, New-York-Times, operative, pc, performance-based, programmatic buying, real-time bidding, rich-media, RTB, search, sponsorships, tablet, TV, VCPM, video and viewability

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More Features

• Big Data’s Killer App: Mobile RTB
• How SMBs Can Keep Up With Mobile Commerce
• Video: Small Business Should Visualize the Use of QR Codes
• Facebook Unveils #Hashtag Strategies for Advertisers
• Can Programmatic Buying Save Traditional Media?

Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

Latest News

• Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
• How SMBs Can Keep Up With Mobile Commerce June 18th 2013 ADOTAS — It’s no secret that mobile commerce is on [...] more »
• Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’ June 18th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for [...] more »
• Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013 NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential [...] more »
• Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
• Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
• Adotas Poll: Cookies Dominate on Desktop June 17th 2013 ADOTAS — In last week’s Voter Booth, we asked our [...] more »

News Archive

Features

• Big Data’s Killer App: Mobile RTB June 18th 2013
• How SMBs Can Keep Up With Mobile Commerce June 18th 2013
• Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
• Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
• Can Programmatic Buying Save Traditional Media? June 14th 2013

Features Archive

• What audience identification technology are you relying on today in mobile?

  • Cookie
  • Identifier (Android ID, Apple's IDFA)
  • Outsourced device recognition technology such as AdTruth
  • Internal proprietary solution

  View Results

   Loading ...

• Polls Archive

Reader Favorites

Classifieds

• SEO / SEM Marketing Manager
• Marketing Research Analyst
• Director of Business Valuation - Financial Advisor
• Digital Project Manager
• Director of Business Valuation - Financial Adviso

Recent Comments

• ReputationArmor.net - Online Reputation Management, Mobile Marketing, Domain Registration, Web Hosting, Social Engagement, and SMS Marketing Campaigns that work !!!: [...] Video: Small Business Should Visualize the Use of QR CodesADOTAS, on Mon, 17 Jun
• #Facebook #Hashtags #FTW? – Search Engine Watch | - Suaju Lean Management: [...] (FB) Wants to Wipe Twitter Off the Map…StreetInsider.com (subscription) (blog)ADOTAS -PerformanceIN -Patch.comall 16 news [...]
• #Facebook #Hashtags #FTW? – Search Engine Watch | Social Commerce Tomorrow - Media Marketing: [...] (FB) Wants to Wipe Twitter Off the Map…StreetInsider.com (subscription) (blog)ADOTAS -PerformanceIN -Patch.comall 16 news [...]
• Raj Chauhan: Programmatic is expanding in the online world to guaranteed buys. Adslot is building a