VIDEO: SAP’s Richard Whittington Discusses New Partnership with Mediaspectrum

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On Tuesday, Mediaspectrum announced that its Mediaspectrum Sales and Mediaspectrum AdWatch cross-platform advertising sales and production solutions for media companies are now SAP-endorsed business solutions.

According to an SAP spokeman, the partnership came about because making multichannel cross-platform publishing work for publishers and media organizations has long presented a significant challenge. By way of meeting various challenges, many large publishers are using solutions from Mediaspectrum, which provides the world’s only cloud technology platform for mobile advertising, content, and publishing, and many large publishers use SAP’s solutions (i.e. SAP Business Suite and SAP HANA® software) to improve efficiencies and drive incremental revenue.

By partnering with SAP, Mediaspectrum Sales AdWatch solution, a cross-platform advertising sales and production solution for media companies, can can now be integrated with SAP’s finance and analytic applications . As a result, publishers can now naturally combine Mediaspectrums’ solutions with their existing SAP software solutions. This will enable publishers to connect and coordinate ad sales and production processes with the rest of the enterprise ­including financial processes, giving them the much-needed flexibility to support new, emerging revenue models.

Below, Richard Whittington (pictured), senior vice president, general manager, Industry Solutions, Media, SAP, offers some background via Skype on the path that lead to this partnership and whether SAP can be expected to forge other such alliances in the future.


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