VIDEO: Digitas, Leo Burnett partner on Sprint iPhone 5 Campaign

Written on
Dec 21, 2012 
Mike Daly  |

Team Sprint — Digitas and Leo Burnett — have partnered to present the “I Am Unlimited” campaign launching Sprint’s iPhone 5, which is the only carrier to offer customers “Truly Unlimited” data. The capabilities of Sprint’s iPhone 5 allow users to download music and video, surf the web and stay totally up-to-date with unlimited access, according to a Digitas representative.

The new campaign, which features print, TV and digital, paints a picture of today’s mobile user: smart, savvy people who push boundaries, question the status quo and want to get more from their mobile. With language like, “I don’t look up translations. I learn languages,” the campaign brings the iPhone 5 to life and encourages users to be boundless.



Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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