VIDEO: Digitas, Leo Burnett partner on Sprint iPhone 5 Campaign
Team Sprint — Digitas and Leo Burnett — have partnered to present the “I Am Unlimited” campaign launching Sprint’s iPhone 5, which is the only carrier to offer customers “Truly Unlimited” data. The capabilities of Sprint’s iPhone 5 allow users to download music and video, surf the web and stay totally up-to-date with unlimited access, according to a Digitas representative.
The new campaign, which features print, TV and digital, paints a picture of today’s mobile user: smart, savvy people who push boundaries, question the status quo and want to get more from their mobile. With language like, “I don’t look up translations. I learn languages,” the campaign brings the iPhone 5 to life and encourages users to be boundless.
Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.
Reader Comments.
- Pingback from VIDEO: Digitas Teams with Sprint, Leo Burnett on iPhone 5 Campaign – ADOTAS | GAMERSSPIN
Leave a Comment
Article Sponsor
More News
- IBM and Kenshoo Partner to Deliver Premium Search Marketing Solutions
- AddThis Forms New Content Media Services Group; Appoints Three Industry Veterans to Senior Management Team
- USA TODAY Sports Weekly Launches Socially-Integrated App Across All Major Platforms, Powered By MAZ
- Facebook vs. HasOffers, & Why the Mobile App Tracking Landscape Needs to be Disrupted
- Qriously Expands U.S. & U.K. Marketing & Sales Teams, Opens Paris Office
Spotlight
The Death of CPM
ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions ... more...
Latest News
- IBM and Kenshoo Partner to Deliver Premium Search Marketing Solutions April 17th 2014 SAN FRANCISCO, April 17, 2014 (ADOTAS) – Kenshoo, the global leader ...more »
- AddThis Forms New Content Media Services Group; Appoints Three Industry Veterans to Senior Management Team April 17th 2014 VIENNA, Va., April 17, 2014 (ADOTAS) – AddThis, the world’s ...more »
- USA TODAY Sports Weekly Launches Socially-Integrated App Across All Major Platforms, Powered By MAZ April 17th 2014 NEW YORK, April 17, 2014 (ADOTAS) – MAZ, whose publishing platform powers over ...more »
- Facebook vs. HasOffers, & Why the Mobile App Tracking Landscape Needs to be Disrupted April 17th 2014 ADOTAS — On April 15, HasOffers and Kontagent had to ...more »
- Qriously Expands U.S. & U.K. Marketing & Sales Teams, Opens Paris Office April 16th 2014 NEW YORK, April 16, 2014 (ADOTAS) — Qriously, the location-based ...more »
- iSocket Announces New Partnerships with Kantar Media and MediaMath April 16th 2014 SAN FRANCISCO, April 16, 2014 (ADOTAS) — iSocket, the ...more »
- Interactive Video Goes Global, Sizmek Reveals in New Benchmarks Report April 16th 2014 NEW YORK, April 16, 2014 (ADOTAS) – Sizmek (NASDAQ: SZMK) announced ...more »
Features
- Inside Beckon’s Latest $8 Million Round to Help Marketers Manage Big Data April 17th 2014
- Facebook vs. HasOffers, & Why the Mobile App Tracking Landscape Needs to be Disrupted April 17th 2014
- Has Google Grid View Killed the Subject Line? April 16th 2014
- Amazon.com: From Retail Powerhouse to Multimedia Monolith? April 16th 2014
- Three Decision Points on Programmatic Media Buying April 15th 2014
-
Loading ...
Reader Favorites
Classifieds
- Web Production Assistant
- Design and Publishing Specialist
- Sales Coordinator
- Web Production Specialist
- Marketing Coordinator
Recent Comments
- Evolve Media Welcomes New CTO Travlin McCormack | Website Marketing Centre: [...] Evolve Media Welcomes New CTO Travlin McCormack Posted on April 17, 2014
- Make ‘Email Everywhere’ Work For You | Madison Logic Blog: [...] Reblogged from Adotas.com [...]
- Justin Khoo: Great article Matt. The ability to have a visual subject-line really opens up the creative
- eZanga.com Addresses the Implications of Google AdWords Changes | حديث العالم: [...] Permalink [...]
