VIDEO: Digitas, Leo Burnett partner on Sprint iPhone 5 Campaign
Team Sprint — Digitas and Leo Burnett — have partnered to present the “I Am Unlimited” campaign launching Sprint’s iPhone 5, which is the only carrier to offer customers “Truly Unlimited” data. The capabilities of Sprint’s iPhone 5 allow users to download music and video, surf the web and stay totally up-to-date with unlimited access, according to a Digitas representative.
The new campaign, which features print, TV and digital, paints a picture of today’s mobile user: smart, savvy people who push boundaries, question the status quo and want to get more from their mobile. With language like, “I don’t look up translations. I learn languages,” the campaign brings the iPhone 5 to life and encourages users to be boundless.
Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.
Reader Comments.
- Pingback from VIDEO: Digitas Teams with Sprint, Leo Burnett on iPhone 5 Campaign – ADOTAS | GAMERSSPIN
Leave a Comment
Article Sponsor
More News
- Scripps Acquires Newsy for $35 Million
- Industry Veteran Simon Hayhurst Joins Rocket Fuel as SVP of Product and Business Development
- New Searchmetrics Solution Restores Keyword ‘Not Provided’ Data Taken Away by Google
- Survey: Facebook is the Most Trusted Review Platform Over Pinterest, Youtube and Twitter
- Bazaarvoice Introduces Authentic Reviews Trust Mark to Help #EndFakeReviews
Spotlight
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
Latest News
- Scripps Acquires Newsy for $35 Million December 9th 2013 CINCINNATI, December 9, 2013 (ADOTAS) – The E.W. Scripps Company [...] more »
- Industry Veteran Simon Hayhurst Joins Rocket Fuel as SVP of Product and Business Development December 9th 2013 REDWOOD CITY, Calif., December 9, 2013 (ADOTAS) — Rocket Fuel Inc., [...] more »
- New Searchmetrics Solution Restores Keyword ‘Not Provided’ Data Taken Away by Google December 9th 2013 NEW YORK, December 9, 2013 (ADOTAS) — Searchmetrics has [...] more »
- Survey: Facebook is the Most Trusted Review Platform Over Pinterest, Youtube and Twitter December 9th 2013 NEW YORK, December 9, 2013 (ADOTAS) — A new [...] more »
- Bazaarvoice Introduces Authentic Reviews Trust Mark to Help #EndFakeReviews December 9th 2013 AUSTIN, Texas, December 9, 2013 (ADOTAS) – Bazaarvoice, Inc. (NASDAQ:BV), [...] more »
- UPDATED: Twitter Officially Launches Tailored Audiences Program December 6th 2013 ADOTAS – Twitter brought its tailored audiences ad program out [...] more »
- veeseo Launches Speech-to-Text Content Recognition Engine for Video Advertising December 6th 2013 ADOTAS — Video marketing company veeseo announced this week a [...] more »
Features
- Media Consolidation Is Revolutionizing Marketing December 9th 2013
- Google’s Disavow Tool: The What, Why and How December 9th 2013
- Making Holiday Marketing Magic in 2013 December 6th 2013
- 5 New Video Ads You Should Watch Right Now December 6th 2013
- How Interactive Video is Helping Brands Engage with Their Customers December 5th 2013
-
Loading ...
Reader Favorites
Classifieds
- Mgr Channel Planning (Social Media)
- SEO/SEM Analyst
- Manager Planner - Digital Vendor Marketing
- Brand Manager
- Publisher Services Manager
Recent Comments
- Text Marketing News December 6, 2013 | Text Marketing Companies: [...] veeseo Launches Speech-to-Text Content Recognition Engine for Video … – ADOTAS [...]
- Dell Software Exec: Strong Password Would Not Have Stopped Latest Hack: [...] — In response to Today’s Burning Question about reports of the latest major cyberattack,
- Zimmerman Advertising Has What White Castle Craves – ADOTAS | Zimmerman News: [...] more here: Google Zimmerman News In [...]
- Online Video Quality Matters More Than You Think | Video Industry | OneScreen: [...] so. In fact, branded videos are getting shared 50 times more in 2013 than
