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VIDEO: Digitas, Leo Burnett partner on Sprint iPhone 5 Campaign
Inplace #2
Team Sprint — Digitas and Leo Burnett — have partnered to present the “I Am Unlimited” campaign launching Sprint’s iPhone 5, which is the only carrier to offer customers “Truly Unlimited” data. The capabilities of Sprint’s iPhone 5 allow users to download music and video, surf the web and stay totally up-to-date with unlimited access, according to a Digitas representative.
The new campaign, which features print, TV and digital, paints a picture of today’s mobile user: smart, savvy people who push boundaries, question the status quo and want to get more from their mobile. With language like, “I don’t look up translations. I learn languages,” the campaign brings the iPhone 5 to life and encourages users to be boundless.
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Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
[…] VIDEO: Digitas Teams with Sprint, Leo Burnett on iPhone 5 CampaignADOTASTeam Sprint, Digitas and Leo Burnett have partnered to present the “I Am Unlimited” campaign launching Sprint's iPhone 5, which is the only carrier to offer customers “Truly Unlimited” data. The capabilities of Sprint's iPhone 5 allow users to download … […]
[…] data. The capabilities of Sprint's iPhone 5 allow users to download … Read more on ADOTAS aj_server = 'http://ad.yashi.com/servlet/ajrotator/'; aj_tagver = '1.0'; aj_zone = 'gamers'; […]
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