Spredfast to Provide Caterpillar with Social Engagement Across the Enterprise

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AUSTIN, TX (December 18, 2012) – Spredfast, a leading social marketing software provider, today announced that Caterpillar Inc., the world’s leading manufacturer of construction and mining equipment, has chosen Spredfast’s social media management system for improved coordination and team collaboration across several internal departments and the extended Cat dealer network.

To help support both their enterprise-wide social collaboration and business needs, Caterpillar chose Spredfast. Built-in workflows and sophisticated organizational configuration structures will help enable Caterpillar to provide automated processes and management to the numerous groups they plan to activate on the platform. Additionally, the platform’s content repository, calendaring and message delegation features will allow users to access and collaborate on content in a streamlined manner before it’s published to help ensure that each of Caterpillar’s customer segments and local dealer audiences are receiving the most appropriate content at the right time.

“With plans to ramp up hundreds of users across multiple different teams in the Spredfast platform, we are truly helping Caterpillar engage more people, in more places, to have more conversations with their social community in an organized and timely manner,” said Rod Favaron (pictured), Spredfast CEO.

About Spredfast

Based in Austin, Texas, Spredfast provides social media management software that allows organizations to manage, monitor, and measure their social media programs at scale. Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare, and popular blogging platforms. Some of the enterprise and agency adopters on board with Spredfast include AT&T, Jason’s Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway and WCG. For more information, visit www.spredfast.com.

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