SAN FRANCISCO (December 18, 2012) — Quri, the retail measurement service that enables real-time, in-store intelligence for brands and retailers, today announced that Jeff Griffin (pictured) is joining the company as Executive Vice President of Sales and Business Development. Griffin will lead Quri’s efforts to drive marketing innovation and help brand marketers and retailers create new opportunities at key shopping points. Griffin will report to Quri’s co-founder and COO, John Mecklenburg.
Griffin joins Quri from HookLogic, where he was president of retail and helped e-commerce retailers drive new, media-based revenue streams. Prior to HookLogic, Griffin co-founded IPG’s Shopper Sciences unit, growing the unit to a seven-figure provider of original shopper marketing insights in less than 18 months. During this time, he also drove the primary insights work for Google’s Zero Moment of Truth (ZMOT) initiative and the Grocery Manufacturer Association’s (GMA) Shopper Marketing 5.0 study. Prior to Shopper Sciences, Griffin helped found and build the digital place-based advertising industry during a decade with Premier Retail Networks. Griffin’s CPG experience includes shopper marketing and sales management at Kellogg’s, Kraft/Nabisco Foods, Coca-Cola Foods, Nestle Foods, and P&G.
“As we look to 2013, Jeff’s experience will help Quri build on the momentum we created this year with our EasyShift app and foster our relationships with brands as well as shoppers,” said Justin Behar, CEO for Quri. “Jeff’s background in CPG, shopper marketing and e-commerce is invaluable as we continue our efforts to be the de-facto retail measurement service in shopper marketing.”
“My career has been simple: I follow the shopper. When I learned about Quri’s innovative approach to empower both brands and retailers with shoppers’ help at the first moment of truth, I knew I wanted to be a part of this company,” said Griffin. “The good we can do for branded suppliers, their retail partners, and their shoppers — all at the true speed of retail — is enabled by Quri’s platform, and only limited by our imagination.”
To date, Quri has worked with some of the world’s largest and most recognized brands in the food, beverage, and personal care categories. Using Quri’s iPhone app, called EasyShift, shoppers can participate in opportunities to earn extra cash at over one million locations throughout the US. Brands and retailers alike are empowered to quickly identify locations where problems and opportunities exist, gain a broad perspective of how their products are performing on shelves, and work directly with their internal teams and retail partners to immediately address any issues.
Quri’s retail measurement service connects brands and retailers to an on-demand consumer fieldforce, which provides instant, in-store visibility of products and promotions. Quri enables CPG companies and retailers to measure and optimize the exact shopper experience in real time, and also gives shoppers an opportunity to earn supplemental income. The company is based in San Francisco and was built by those that brought you ShopperSciences, Ofoto and Rutberg and Company. For more information please visit: http://www.quri.com