Profero Grabs Grand Prix for Digital Innovation at the Internationalist Awards; Arnold Wins Agency Innovator Award


NEW YORK ( November 28, 2012) —  The Internationalist, the leading international magazine serving the advertising, marketing and media community, honored Wayne Arnold (pictured), Co-Founder & Global CEO of Profero with the 2012 Agency Innovator award during the Summit held in New York earlier this week. Profero also took home the most prestigious Grand Prix in Innovative Digital Marketing Solutions for its Smirnoff Nightlife Exchange Project, a global campaign that invites people to share their nightlife experiences. The campaign recruited a community of 10 million people across the globe to generate true social media scale, providing unique occasions and tools for consumers to locally re-invent nightlife experiences through a co-creation program in 50 countries.

“We pride ourselves on generating truly compelling work that creates ideas people can belong to on a global scale with local understanding,” says Arnold. “This requires staying ahead of trends and leading the global race for digital innovation to develop transformative programs for our clients.”

During the Summit, Wayne delivered a presentation titled “Globally Managing the Cutting Edge.” He offered three solutions to CMO’s who seek to enable global ideas by tapping local insights in the age of access.

  1. Moving global communication plans from heavily TV focused to dynamic 360 plans.
  2. Encouraging and rewarding communication teams to innovate and take risks.
  3. Agencies and clients working collaboratively to amplify ideas.

This marks The Internationalist’s seventh annual awards for Innovative Digital Marketing Solutions, naming those agency executives who possess the rare ability to rethink current notions of brand building by simplifying complex internal processes, encouraging collaboration, managing risk while working in the midst of fast change, keeping sight of “the big idea,” championing multinational strategy, and involving customers directly in the creative process.  Known as Innovators, they underscore how break-through thinking knows no bounds of geography, age, company size, or title within today’s agency organizations.

According to their peers, the 2012 Innovators are leading lights — champions of multinational strategy, adept at innovative communications, individuals who think about advertising in new ways, and advocates of responsible brand-building. The 2012 Internationalist Awards for Innovative Digital Marketing Solutions and the Annual Innovators Summit highlighted the theme of Redefining the Future of Media.

About The Internationalist

The Internationalist connects the people and ideas in international advertising, marketing and media. Now in its ninth year, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational branding and campaign building. The Internationalist is now IN PRINT, ONLINE and IN-PERSON — through Think Tanks, Awards and Summits — all to better serve the needs of this community. To view The Internationalist magazine, go to:

About Profer0

Profero, ( is the leading independent global communications agency, with a list of top-tier brands including Diageo, HTC, Lufthansa, MINI, Unilever, Vonage, and Western Union. Today 700 + brilliant, creative talents work as one highly awarded team out of Beijing, Benelux, Dubai, Hamburg, London, Milan, Munich, New York, Paris, Shanghai, Seoul, Singapore, Sydney, Tokyo and Zurich.


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