MIT Blackjack Kingpin and Forrester’s Top Search Marketing Analyst Slated to Keynote Annual Covario Client Conference
SAN DIEGO (December 5, 2012) – Covario, Inc., the nation’s top independent search marketing agency, today announced the keynote speakers for its annual INFLECTIONPoint conference, Feb. 5-7, which is expected to attract many of the world’s leading digital marketers.
The opening morning keynote session on Wednesday, Feb. 6, will feature Jeff Ma, business strategist, social media guru, and kingpin of the famous MIT blackjack team that was the subject of the hit movie “21” and the best-selling book “Bringing Down the House.” Ma created an ingenious method for counting cards, where he used his talent, creativity, math acumen, and teamwork to win millions in Las Vegas. He has since co-founded tenXer, an innovative human capital management company, and speaks often about how companies can “harness the power of numbers” to make better bottom-line business decisions.
Shar VanBoskirk, vice president and principal analyst at Forrester Research, Inc., is set to kick off the second day of the conference on Thursday, Feb. 7. A graduate of Harvard University, VanBoskirk is respected for her research insights and thought-leadership in the search and email marketing space. She serves global interactive marketing professionals at many of the world’s largest companies, and is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships.
In addition to keynotes by VanBoskirk and Ma, the conference will feature insightful panels, case study presentations, and interactive roundtables on current issues of the highest importance to global search marketers and digital advertisers.
The preliminary agenda includes such topics as the latest trends in content marketing, the value of integrating search and social, and the new world of performance media – to name a few. Representatives from a host of Covario client companies are expected to attend, including digital marketers from such companies as Intel, Lenovo, IBM, Guthy-Renker, and many more. Key executives from partner organizations, such as Kenshoo and Majestic SEO, will also be on hand sponsoring selected sessions.
“With keynote speakers of the likes of Jeff Ma and Shar VanBoskirk, combined with an impressive line-up of panels, case studies and breakout sessions featuring marketing leaders from some of the largest brands in the world, INFLECTIONPoint 2013 is shaping up to be quite ‘the scene,’ which just happens to be the theme for this year’s event,” said Covario Chief Executive Russ Mann.
“It should be a great conference,” added Jeff Johnson, Covario managing director and senior vice president. “Our team is ready to go. Clients and prospects are signing up quickly. The information, insights, and networking opportunities will provide value that will last for years to come.”
Johnson said that Covario is “winding up 2012 with a bang.” The firm was named by OMMA (Online Media, Marketing and Advertising) Magazine as the Search Agency of the Year for the second year in a row. In addition, Covario was included among a select group of only seven companies in The Forrester Wave™: Search Marketing Agencies, Q4 2012, where it was cited as a “strong performer.”
INFLECTIONPoint 2013 information and registration inquires can be directed to Covario public relations at pr@covario.com.
About Covario
Covario is a leading provider of SEO (search engine optimization) and SEM (search engine marketing) agency services and management solutions. The firm was selected by OMMA as the 2012 and 2011 Search Agency of the Year. It was also the only independent agency to be included two years in a row in the Forrester Wave™: Search Marketing Agencies, Q4 2012 report, as well as the 2011, Q1 report. Covario is the developer of a unique platform for cross-media optimization and attribution analysis, known as the Covario CMO Dashboard™. Headquartered in San Diego, the firm has more than 200 team members worldwide. It also has offices in Chicago, London, Beijing, Tokyo, Singapore, Toronto, and Sao Paulo. Covario’s growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information is available at http://www.covario.com.
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