- The average large company is now managing over 50 social accounts, via an average of nearly 30 social users.
- The lion’s share of engagement is happening on Facebook (Facebook has 10x the engagement of Twitter) – but Twitter sees over 3x more company activity than Facebook.
- Big companies’ average Facebook fan base is 10x larger than their Twitter follower base.
- Companies are now seeing reach of close to 50M social impressions per quarter.
Spredfast has organized the snapshot into a Social Engagement infographic (click repeatedly on the graphic to view the full-size version).