Infographic: For Brands, Facebook Has 10X the Engagement of Twitter

Written on
Dec 26, 2012 
Mike Daly  |

Spredfast recently looked at the social programs of over 150 large companies and came up with some interesting insights into how these programs are faring.

Insights include:

  • The average large company is now managing over 50 social accounts, via an average of nearly 30 social users.
  • The lion’s share of engagement is happening on Facebook (Facebook has 10x the engagement of Twitter) – but Twitter sees over 3x more company activity than Facebook.
  • Big companies’ average Facebook fan base is 10x larger than their Twitter follower base.
  • Companies are now seeing reach of close to 50M social impressions per quarter.

Spredfast has organized the snapshot into a Social Engagement infographic (click repeatedly on the graphic to view the full-size version).




Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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