Twitter Partners with Komli Media for Ad Sales Dedicated to Promoted Products Suite In SEA
MUMBAI (November 29, 2012) — Komli Media, Asia Pacific’s leading digital media technology company, has signed an exclusive partnership agreement with Twitter that will help expand the availability of Twitter’s Promoted Products suite of advertising products to marketers in Southeast Asia including Singapore, Malaysia, Indonesia, Thailand and the Philippines.
Under the partnership, Komli will manage all of Twitter’s Southeast Asia sales and develop the regional market for Twitter and its Promoted Products through a series of education and training programs for agencies and large advertisers. A dedicated Komli Engage sales team specializing in Twitter’s advertising products will now offer advertising solutions including Promoted Tweets, Promoted Accounts, and Promoted Trends which are currently available only to marketers in the United States, United Kingdom, Japan and Latin America.
“We’re really excited to be working with Komli as we enter into Southeast Asia, which is one of Twitter’s fastest-growing markets,” says Shailesh Rao, Twitter’s Vice President of International Revenue. “We are seeing significant interest from marketers who want to use our Promoted Products to build their businesses and connect with consumers. Working with Komli, and its management team, gives Twitter a strong partner with an established footprint throughout the region.”
“We are pleased to partner with Twitter. Together, we will offer marketers new and relevant opportunities to engage audiences in SEA and drive brand value. Social media growth in this region is among the highest in the world, and Twitter is one of the most recognized and utilized platforms in our region,” says Akshay Garg, KoVice President, International and Managing Director for SEA.
More than 800 million – or 50 percent - of the world’s social network users are in Asia. Fifty-four percent of Singapore’s internet population are regular social users. Matt Sutton (pictured), GM Engage, runs Komli’s social media business unit and is bullish about the opportunity this represents for SEA’s advertisers, saying: “We’re witnessing huge user growth on social media platforms in the SEA region. No surprise then that the research suggests the majority of our consumers consult social media before making purchases. Twitter’s entrance is a major opportunity for advertisers in the region to expand their social media marketing options.”
Komli Media (http://www.komli.com) is Asia Pacific’s leading media technology company with solutions across display, mobile, video, social, search and data for advertisers, agencies, and publishers. Komli is leading the charge in developing the next-generation of digital advertising technologies, such as a Real-Time Bidding (RTB) performance advertising platform (ATOM) that integrates audience data to improve ROI. Headquartered in Mumbai, Komli Media has over 400 employees across 18 offices in India, Australia, New Zealand, Southeast Asia, Middle East, North America and United Kingdom. Komli has raised capital from leading venture capital investors including Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners, Draper Fisher Jurvetson and Western Technology Investment.
Very interesting to see how Twitter is pushing out revenue options in developing areas, still feel that they will struggle long term to keep it subtle though. Data could be better earner.