NEW YORK (November 13, 2012) – Selectable Media, a leader in enabling consumers to unlock digital content through advertising, today announced that media veteran Tom Morrissy (pictured) has joined the company as the Chief Revenue Officer. Selectable Media also announces the addition of Sean Finnegan, Chief Strategy Officer at Akoo International as an Advisor.
“I’m excited to be joining Selectable Media at such a pivotal time in the evolution of video, mobile and social advertising models,” said Morrissy. “Providing consumers with access to the content they are most interested in leads to higher engagement and drives key brand health metrics for our blue chip clients like NBC, Wendy’s, Kraft, HBO and Samsung. Premium publishers continue to look for new ways to transition their businesses to digital andSelectable Media’s content unlock model has proven to be more effective than traditional ad formats.”
Morrissy will be responsible for continuing to scale the company’s rapid revenue growth, and distinguishing Selectable Media’s platform as the industry norm for unlocking digital content through advertising. Morrissy brings over 20 years of sales and marketing experience having worked as the Publisher of Entertainment Weekly and OK! Magazine, where he was instrumental in growing their traditional and digital businesses. Morrissy comes to Selectable Media from Synaptic Digital, a video content creation and digital distribution company, which was recently acquired by Definition 6.
“Tom brings the experience, leadership and strong relationships with marketers and their agencies to continue to scale our fast growing business,” said Matt Minoff, CEO of Selectable Media. “As a former publisher, he brings a unique perspective to help Selectable Media become the go-to solution for premium content owners looking to more effectively monetize their audiences. Tom’s appointment, and the addition of Sean Finnegan as an advisor, strengthens our efforts to provide value to consumers, advertisers and publishers.”
About Selectable Media
Selectable Media enables consumers to unlock digital content and services in exchange for viewing and interacting with brand advertising. Selectable Media partners with content providers across PC, mobile and tablet devices to deliver user selected ads that drive key brand health metrics. Selectable Media is headquartered in New York. For more information, visit selectablemedia.com.