Rhythm Takes the Pulse of Mobile Voters

Written on
Nov 6, 2012 
Mike Daly  |

Rhythm NewMedia Inc., a premium mobile video advertising firm, conducted an on-device survey among 1,901 US mobile and tablet users who intend to vote in the 2012 presidential election. The surveys were distributed across Rhythm’s collection of premium media properties.

The survey’s findings indicate a strong interest in using mobile for political activities:

  • 52 percent of those surveyed said they planned on watching political campaign videos on their mobile device.
  • 51 percent planned on researching candidates on their mobile device.
  • 43 percent planned on using their mobile device to share political info, articles and videos.
  • 29 percent planned to donate to their candidate or a cause through their mobile device.



Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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