Report: Walmart Tops in GPS Searches On Black Friday

Written on
Nov 26, 2012 
Mike Daly  |

Telenav, a GPS navigation app developer and mobile advertising platform, published today a list of the top 10 most searched retail brands by our customers on Thursday and Friday (for example, searching for the closest Walmart). Telenav looked at a representative sample from our millions of users to find out which retailers our mobile navigation customers searched for the most on Thanksgiving Day and on Black Friday.

Walmart came out as the clear winner, receiving 3 times as many searches as the number two searched brand, Best Buy. Although Best Buy bucked the new trend and didn’t open until Friday, it still saw more than double the number of searches of all other top 10 brands except for Walmart and Target. Overall, there were more searches for the top three retail brands – Walmart, Best Buy and Target – than the next 20 ranked brands combined.

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Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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