RadiumOne Infographic: 57% of Holiday Consumers Will Shop from Home


Whether we like it or not, the holidays are almost here. With the season about to shift into high gear, RadiumOne prepared this infographic about online social sharing and holiday shopping trends on Cyber Monday.

One thing to note is that a majority of Americans will be avoiding the in-store chaos this year, with 57 percent planning to complete their holiday shopping online.

The prediction stats include:

  • RadiumOne predicts an overall 14 percent growth in spending, resulting in $14.2 billion spent on Cyber Monday this year – compared to $1.25 billion in 2011.
  • This year consumers plan to use social media sites for: finding discounts (57 percent),  reading reviews (51 percent), and finding gift ideas (49 percent)
  • From social sharing activity, RadiumOne predicts the social networks that will see the most activity on Cyber Monday-related activity will be: No. 1: Facebook at 60 percent, No. 2: Twitter at 15 percent; No. 3 Pinterest at 5 percent; Other at 20 percent
  • Desktops and laptops will account for the most sharing at 65 percent; mobile and tablets will account for 35 percent
  • Apple, Target, and Amazon.com will be the most popular sites among Cyber Monday shoppers.
  • The Grinches of Cyber Monday are known to: Take an item out of someone else’s cart (3 percent), cut in line (6 percent), fight over an item in the store (3 percent), and even fight over a parking space (6 percent)
  • 57 percent of Americans are expected to shop from the comfort of their own screens this Cyber Monday.



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