NEW YORK (November 29, 2012) – Outbrain, the leading content discovery solution, officially launched today for the U.S. Hispanic market. Univision Interactive, the digital division of Univision Communications Inc., the leading media company serving Hispanic America, is among the first to deploy Outbrain’s platform. After a highly successful test of Outbrain’s platform to increase reader engagement across Univision’s online and mobile sites, the company has now engaged Outbrain to further monetize their site by powering links to high-quality third-party content.
The addition of paid recommendations opens up a new revenue stream for Univision, while adding additional page views that enable them to significantly grow their advertising business. Powered by Outbrain’s proprietary algorithms, the links to recommended reading will be featured alongside Univision’s editorial content. By pursuing a native monetization strategy that complements its overall editorial mission, Univision is able to generate revenue without interrupting readers or sacrificing the user experience.
“We are furthering this partnership given the successes we’ve already experienced using Outbrain’s content recommendation tools. This extension will generate a new revenue stream that benefits our audience, while meeting the rising interest from our advertisers,” said Charlie Echeverry, executive vice president, Interactive Media Sales, Univision Interactive. “Moreover, it will serve one of our fundamental goals of deepening audience engagement and providing the most relevant content.”
Outbrain’s Vice President of Hispanic Markets, Erik Cima (pictured), commented, “With Hispanics rapidly approaching 20 percent of the total U.S. population, we felt that it was incredibly important to create a targeted offering, including Spanish-language capabilities, for the publishers that serve this demographic. Not only are we proud to work with such a forward-thinking publisher, but Univision’s massive penetration among U.S. Hispanics significantly boosts our footprint in this market.” Cima is a veteran sales and marketing executive who was recently brought on to drive Outbrain’s publisher and brand business across the U.S. Hispanic and Latin America markets.
Already at work on more than 90,000 sites globally, Outbrain currently serves more than 6.5 billion page views per month. Their technology is used to power discovery across all types of media on the world’s largest publisher sites allowing them to increase on-site engagement and generate revenue by linking to third-party content. Outbrain reaches more than 170M people each month as reported by comScore, totaling 77 percent of the online population in the US.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96 percent of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88 percent of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports, ForoTV, a new 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.
Outbrain (www.outbrain.com), the leading content discovery solution, is on a mission to help readers find the most interesting content online, while giving publishers and brands the ability to reach a highly engaged audience. Using personalized links, Outbrain recommends content across a network of premium publishers, including CNN, Fox News, Hearst, Rolling Stone, US Weekly and Fast Company. Links to content on a publisher’s own site increase stickiness, while links to high-quality third-party content increase site traffic and generate revenue. Outbrain is currently installed on more than 90,000 sites and generates more than 6.5 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia.