President Obama is currently running a #VoteObama promoted twitter campaign aimed at securing last-minute votes and swaying independents on Election Day. Governor Romney has not launched a comparable sponsored and promoted Twitter campaign, according to Kenneth Wisnefski, social media expert and founder/CEO of WebiMax.
“This last-minute push by the President through Twitter gives him an extreme advantage while Governor Romney has not responded to this,” Wisnefski said. “4 out of 10 voters indicate their decision will be based on some of the activity heard on social media today. The President is leveraging this to its maximum potential.”
In addition, Wisnefski said he feels “the real-time updates we now have access to in the online community can shape the outcome of this election differently than previous elections and can furthermore influence voters before they go to the polls after work. Also, 3 out of the 10 trending topics on Twitter in the United States include the President, while none mention Governor Romney.”