Nexage Adds Ex-Weather Company Exec McCormack as VP of Publisher Sales, Smith as New CFO
BOSTON (November 28, 2012) - Nexage, the leading mobile advertising exchange, today announced the addition of Patrick McCormack (pictured), former sales executive at The Weather Company and the National Football League (NFL), as vice president of publisher sales. Nexage also announced the addition of Paul Smith as CFO. The new hires enable Nexage to capitalize on the more aggressive revenue strategies of premium publishers and further accelerate the growth of the Nexage Exchange.
McCormack brings extensive experience in growing premium publishers’ revenue. As vice president, mobile sales & strategy of The Weather Company, he was a critical part of the sales leadership team that enabled Weather to capitalize on the rapid growth of mobile consumers and traffic. Before Weather, Patrick was the general manager of mobile for the NFL, helping the NFL capitalize on a fan base that was increasingly accessing content, watching games, checking scores and participating in fantasy football leagues through mobile.
“Premium publishers are more aggressively responding to the shift in consumer behavior to mobile, resulting in a significant revenue opportunity for those publishers that can master mobile advertising,” said McCormack. “Their ability to realize the revenue opportunity hinges on building integrated direct and indirect channels that can simultaneously grow revenue and protect their brand. I was excited when the opportunity arose to join Nexage, a company that is well-positioned to successfully serve the growing aspirations of premium mobile publishers.”
“We are excited to add Pat to our team, as he brings invaluable experience and insights from two market leaders,” said Ernie Cormier, CEO and president of Nexage. “Mobile advertising revenue is becoming a larger part of publisher growth strategies. With Pat on board, publishers can tap into his extensive experience in both building and successfully executing revenue strategies.”
Nexage has also added Smith to the executive team as CFO. Paul served as the CFO for numerous companies including 170 Systems and Datasage. Paul has a proven track record in driving operational excellence for high-growth companies that are expanding their products and growing their customer base. In addition, Paul has important experience in managing transactions that are part of growth strategies.
“Paul allows us to manage the operational and financial challenges of managing rapid growth, with the important byproduct of enabling us to continue to focus on accelerating our customers’ businesses,” said Cormier. “Paul not only helps Nexage run a high-performance business at each stage of growth, he also enables us to capitalize on the various opportunities that are part of high growth markets.”
Nexage is the leading premium mobile advertising exchange, connecting over 300 publishers and developers with over 200 demand sources to create the most efficient, liquid, and vibrant market in mobile advertising today. The intelligent Nexage Exchange delivers the most advanced solutions in the market today, including both private and public exchanges, data enrichment, rich media and video ad units, and a real-time targeting capability that gives buyers powerful campaign ROI results, while enhancing the value of our publishers’ inventory. Our business controls, filters, real-time reporting, and data enrichment capabilities combine to give our customers the visibility, controls, and tools to accelerate their business as they want. Nexage serves customers on a worldwide basis with offices in Boston, New York, and San Francisco. Come visit us at www.nexage.com or follow us on Twitter @Nexage.
No comments yet
Leave a Comment
- Vibrant Media, Native Ad Company, Bills Its Billionth Dollar
- Overcoming Ad Blocking with Influencer Marketing
- LiveRamp Expands Data Onboarding Service to United Kingdom and France
- OpenMarket Survey/Infographic Reveal Millennials Prefer Texting But Marketers Miss the Boat
- Just For Fun (and Sales): Search Data Reveals What Millennial Moms Would Like For Mother’s Day