New Content Marketing Program on Boston.com

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Boston.com, one of the largest regional news portals in the country, has just launched a unique new content marketing program that allows local businesses to connect and engage with the extensive Boston.com audience of an average of more than 6 million unique visitors each month.

Called Insights, the new program gives businesses the opportunity to blog and share their expertise and insight with Boston.com readers. The new blog program provides a platform for local businesses, ranging from interior designers to realtors to appliance repair companies, to reach, teach and engage new customer targets.

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