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Jun Group CEO Offers 2013 Prediction​s for the Online Video Ad Industry

Written on
Nov 29, 2012 
Author
Mike Daly  |

Mitchell Reichgut (pictured), CEO of video advertising platform Jun Group, has posted his 2013 prediction​s for the online video ad industry on the company’s blog.

Among the key points:

  • Social Grows Up: How advertisers and brands alike are going to start viewing social media in an entirely different light.
  • Long-Form Video Ad Content Increases: Conventional wisdom points to a short consumer attention span, not conducive to long-form content, but engagement data actually points to a different conclusion.
  • Ads Masquerading as Content Will Be a Hot-Button Issue: What we really should be thinking about when we discuss native advertising.
  • Incentivized Video Will Become More Relevant in the Growing Mobile Environment: In 2012, pre-roll maintained its position as the ad unit of choice for online video ads, but this will change come 2013.

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Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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