Mitchell Reichgut (pictured), CEO of video advertising platform Jun Group, has posted his 2013 predictions for the online video ad industry on the company’s blog.
Among the key points:
- Social Grows Up: How advertisers and brands alike are going to start viewing social media in an entirely different light.
- Long-Form Video Ad Content Increases: Conventional wisdom points to a short consumer attention span, not conducive to long-form content, but engagement data actually points to a different conclusion.
- Ads Masquerading as Content Will Be a Hot-Button Issue: What we really should be thinking about when we discuss native advertising.
- Incentivized Video Will Become More Relevant in the Growing Mobile Environment: In 2012, pre-roll maintained its position as the ad unit of choice for online video ads, but this will change come 2013.