Jun Group CEO Offers 2013 Prediction​s for the Online Video Ad Industry

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Mitchell Reichgut (pictured), CEO of video advertising platform Jun Group, has posted his 2013 prediction​s for the online video ad industry on the company’s blog.

Among the key points:

  • Social Grows Up: How advertisers and brands alike are going to start viewing social media in an entirely different light.
  • Long-Form Video Ad Content Increases: Conventional wisdom points to a short consumer attention span, not conducive to long-form content, but engagement data actually points to a different conclusion.
  • Ads Masquerading as Content Will Be a Hot-Button Issue: What we really should be thinking about when we discuss native advertising.
  • Incentivized Video Will Become More Relevant in the Growing Mobile Environment: In 2012, pre-roll maintained its position as the ad unit of choice for online video ads, but this will change come 2013.

1 COMMENT

  1. […] Jun Group CEO Offers 2013 Prediction​s For The Online Video Ad Industry Adotas, Mike Daly Mitchell Reichgut, CEO of video advertising platform Jun Group, gives his 2013 prediction​s for the online video ad industry. Among the key points: social media will evolve as advertisers and brands start viewing social media in an entirely different light, long-form video ad content will increase, ads masquerading as content will be a hot-button issue and incentivized video will become more relevant (vs. pre-roll). Share this:TwitterFacebookLike this:LikeBe the first to like this. This entry was posted in Video Dailies. Bookmark the permalink. ← November 29, 2012 Touchstorm Video Daily […]

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