Infographic: What Does Big Data Really Tell You About Your Customer?
Payfone. a leading mobile commerce company, has created an infographic to help marketers categorize the different types of customer data and prioritize it so it’s more useful. The data types are grouped into four “graphs” that, when matched up to KPIs, can help marketers prioritize the information most important to meet their goals:
- Social Graph: Who they know.
- Interest Graph: What they like.
- Knowledge Graph: What they want.
- Payment Graph: Where and how they buy.
No comments yet
Leave a Comment
- Sizmek Presents: Ads of the Week March 23rd -27th
- iPinYou Releases 2015 Report: Key Trends & Insights of Programmatic Advertising in China
- Warning: The Danger of Treating Online Content Like Offline
- Publisher Trends: Letting Go of the Link
- Adadyn Launches Platform to Open Programmatic to Mid-Size Advertisers