Infographic: What Does Big Data Really Tell You About Your Customer?
Payfone. a leading mobile commerce company, has created an infographic to help marketers categorize the different types of customer data and prioritize it so it’s more useful. The data types are grouped into four “graphs” that, when matched up to KPIs, can help marketers prioritize the information most important to meet their goals:
- Social Graph: Who they know.
- Interest Graph: What they like.
- Knowledge Graph: What they want.
- Payment Graph: Where and how they buy.
No comments yet
Leave a Comment
- Identity Management in a Data-Driven World
- Sizmek’s Picks: Ads of the Week-June 29th-July 3rd
- How to Bridge the Gap Between Mobile Programmatic and In-App Advertising
- Q&A: Apple Music & Ad-Supported Internet Radio
- Cannes You Believe It? Vice Partners with Pintrest and BOA; Xaxis Touts Self-Assembling Programmatic Ads