Infographic: What Does Big Data Really Tell You About Your Customer?
Payfone. a leading mobile commerce company, has created an infographic to help marketers categorize the different types of customer data and prioritize it so it’s more useful. The data types are grouped into four “graphs” that, when matched up to KPIs, can help marketers prioritize the information most important to meet their goals:
- Social Graph: Who they know.
- Interest Graph: What they like.
- Knowledge Graph: What they want.
- Payment Graph: Where and how they buy.
No comments yet
Leave a Comment
- What the 2016 Election Can Teach Marketers About Using Digital Media
- 7 Digital Advertising Trends to Achieve Record Results This Holiday Season
- “Limit Ad Tracking” Grows to 20% of iOS 10 Users: An adjust Report
- Trust Influencers To Power Your Video Content
- Cutting the Cord: What It Means For Advertisers & Broadcast and Cable TV