Infographic: Seven Surprising Facts About Holiday Shoppers

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Rocket Fuel, a leading provider of artificial intelligence advertising solutions, has issued an infographic that illustrates seven consumer behaviors retailers should know about in the run-up to the holiday season.

The infographic is based on analysis of recent campaigns run by Rocket Fuel for brand advertisers. Some of the findings are surprising, such as the fact that household income has almost no impact on conversion rate, and women are no more likely than men to purchase after seeing a retailer’s ad campaign. The infographic also provides insights into how retailers can use frequency, recency, and geography to improve campaign performance.

Click repeatedly on the infographic to view the full-size version.

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