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Infographic: Brands Look to Social Networks for Holiday Shopping Trends

Written on
Nov 21, 2012 
Author
Adotas  |

It’s actually quite simple: If your audience isn’t on Facebook, why promote on Facebook? In the realm of online marketing, understanding and knowing your customer is the only way to succeed and as we gear up for the holiday season, this statement couldn’t be more true in today’s world that includes disruptive technologies like mobile and social.

Whether you’re looking to capture the attention of “Gadget Geeks” or “Soccer Moms,” knowing where your target audience spends the majority of their online time is a key element to ensuring the success of online advertising campaigns.

AddThis, the largest social infrastructure and data platform on the open web uncovered the social sharing habits of shoppers for more and better clues into what they’re thinking, who they’re talking to and what they plan on buying. It has all been captured in the infographic below.





ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.

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