The U.S. Presidential Election set to take place tomorrow will largely be reliant on independent voters and winning crucial swing states. There has been a significant amount of momentum building in social media and the online community that will play a major role in helping independent voters make their choice.
“We have never seen this before in oresidential politics,” said Kenneth Wisnefski, social media expert and founder/CEO of WebiMax. “Social media is surging upward each day and impacting decisions of many consumers including political and voting decisions.”
In addition, Wisnefski feels:
- In 2008, Barack Obama placed major emphasis on leveraging the Internet to engage with voters, while Senator John McCain virtually ignored leveraging social media and engaging with voters online. Social media has only dramatically risen in prominence since then. The average user spends 7.5 hours on Facebook every month, while the average American watched more than 24 hours of video on YouTube per month.
- “Engagement” is the underlying component of social media and explains why social media will impact independent voters. Both candidates have placed heavy emphasis on their social media presence with a huge surge in activity over the past week.
- Research indicates the incumbent has a stronger social media influence rating. This could be a major indicator of how the election will turn out.
Also, if you’re looking for some last-minute information on how the presidential candidates have been performing in online advertising, the following resources may be helpful for you.
- Rise Interactive recently compared how Obama and Romney matched up in their paid search marketing efforts, along with a look at each candidate’s SEO campaigns to uncover their website’s search engine rankings.
- AdGooroo today put together analyses of the online political advertising landscape, including historical political paid search spend and comparisons in display advertising between Obama and Romney.