Mobile, social and cloud have created a massive disruption in the way brands and consumers interact, and there is now a large disconnect in what marketers consider to be high-value engagement tools and how consumers actually interact and engage with brands. Social media especially has added layers of complexity and currently, marketers are not on the same page with their customers when it comes to the significance of social media activities.
Just in time for the holiday season, Turn, who helps marketers make more informed online advertising decisions, has released a new infographic that showcases the divide between marketers and consumers.
Based on their recent “New Rules of Engagement Report” (conducted by S.I. Newhouse School of Public Communications, Syracuse University and sponsored by Turn and Forbes Insight) that surveyed 250 marketing executives and more than 2,000 consumers, the infographic works to uncover the persistent gaps and arm marketers with valuable insights as they enter the 2012 holiday season.
Click here for a full-size view of the infographic.