Holiday Infographi​c: The Divide Between Consumers & Marketers


Mobile, social and cloud have created a massive disruption in the way brands and consumers interact, and there is now a large disconnect in what marketers consider to be high-value engagement tools and how consumers actually interact and engage with brands. Social media especially has added layers of complexity and currently, marketers are not on the same page with their customers when it comes to the significance of social media activities.

Just in time for the holiday season, Turn, who helps marketers make more informed online advertising decisions, has released a new infographic that showcases the divide between marketers and consumers.

Based on their recent “New Rules of Engagement Report” (conducted by S.I. Newhouse School of Public Communications, Syracuse University and sponsored by Turn and Forbes Insight) that surveyed 250 marketing executives and more than 2,000 consumers, the infographic works to uncover the persistent gaps and arm marketers with valuable insights as they enter the 2012 holiday season.

Click here for a full-size view of the infographic.


  1. Seems like loyalty programs is a solid route, but I’m surprised that less than half of marketers use them. Is that due to the start-up costs and ongoing maintenance of such programs? In the long run, however, isn’t the risk worth the reward, as marketers are able to capture an endless stream of customer data through loyalty programs? That data, in turn, can fuel better relationship marketing, follow-up campaigns, behavior-based purchases, etc.


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