VIDEO: Cat Spurway-Hepler (PointRoll) and Jennifer D’Aponte (BHLDN/Anthropologie Wedding) at ad:tech NY

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Cat Spurway-Hepler (left), Senior VP of Strategy & Marketing at PointRoll, and Jennifer D’Aponte (right), Marketing Manager at BHLDN/Anthropologie Wedding, were at ad:tech NY 2012 to present a joint case study as part of the panel discussion, “Media Measurement and ROI: Generate More Effective Campaigns.” Adotas editor Mike Daly interviewed them just prior to the panel.


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