NEW YORK (October 17, 2012) — Webcollage Inc., an industry-leader in publishing rich product information to retailer websites, and which historically has focused on working with the world’s largest companies such as Microsoft, Pfizer, HP, Procter & Gamble, Samsung and L’Oreal, today announced that it has launched a new program that will enable smaller manufacturers to instantly create and syndicate rich media product information to retailer websites.
“The Internet has leveled the field for smaller manufacturers who are now able to market to a vast number of potential buyers on retailer sites that carry their SKUs. With our new initiative, SMB customers have access to the same tools as global enterprise companies, capable of streamlining the process of transferring rich product information from the manufacturer to multiple retailers simultaneously,” says Webcollage CEO Scott Matthews (pictured). “Item pages are populated with key elements like descriptive text and images, interactive product tours and a dynamic feature/benefit comparison chart, all aimed at driving shopper engagement and faster purchase decisions at the product page.”
“This is a fantastic opportunity for start-ups and smaller manufacturers,” says Chuck Lepley of Orbotix. “Even if you are only offering a few SKUs, your product information can look just as professional and compelling as most recognizable global brands in the world. For our robotic gaming system, Sphero, Webcollage has been a key resource for distributing our content.”
The new SMB program will have many of the same features as Webcollage’s enterprise-level offering, but will offer a self-service element that provides clients greater flexibility and speed to market. Product information and content updates will be instantly published to participating retailers in the Webcollage global retail network wherever the SKUs are sold.
“We can have SMB clients up and running with rich media product content within a few hours and from then on, they can update their product information on hundreds of retail sites in an instant,” concludes Mr. Matthews.
Webcollage is the world’s leading provider of rich product information to retailer web sites (and their mobile visitors). By perfecting a new form of channel-marketing, Webcollage helps manufacturers instantly publish content that increases sales, reduces return rates and improve conversions by up to 36%. Webcollage, used by over 1,000 manufacturers, provides tools to upload and update rich product content including video in real-time. Founded in 2000, Webcollage, a privately-held company headquartered in New York, is backed by investments from Sierra Ventures, Greylock Partners, Cedar Fund, Gilde IT Fund, and GSI Commerce.