Tealium Launches Turnkey Tag Management Solution for Mobile and Video


SAN DIEGO (October 24, 2012) – Tealium, the leader in enterprise tag management systems, today announced the launch of a turnkey solution for helping organizations manage their digital marketing vendor tags across multiple touch points, including mobile web sites and mobile apps, traditional web sites, video and more.

These capabilities are seamlessly integrated into Tealium’s market-leading enterprise tag management platform, Tealium iQ. With mobile and online video usage soaring, digital marketers need a simple way to manage their solutions across different devices and touchpoints. Tealium provides this, benefitting digital marketers in a couple of important ways:

  • Increased Marketing Agility: Marketers can manage their digital solutions across any channel using the same intuitive web-based console. Once the Tealium tag is deployed, marketers can make on-the-fly changes to their campaigns and solutions without requiring ongoing IT assistance. For example, using Tealium, marketers can adjust the analytics on their mobile apps without having to rebuild the app or re-certify it through the Apple or Google app stores.
  • Reduced Costs: By empowering marketers to manage their tags across multiple touchpoints by themselves, IT staff members can re-focus on more strategic projects. According to a recent survey by Econsultancy and Tealium, “The ROI of Tag Management,” 73 percent of digital marketers said they are able to reduce costs through tag management, 45 percent of who said it resulted in “significant” cost reductions.

“Mobile is a highly strategic channel for us and we needed a tag management solution that could provide robust tagging for all of our mobile apps,” said Richie Hannah, director of digital marketing for GreatCall, a leader in wireless services focused on helping to keep customers connected, safe and healthy. “Tealium was the clear cut leader in providing the best technology and vision for mobile tag management.”

According to a study by Morgan Stanley, mobile web usage will eclipse desktop web usage by 2014. Meanwhile, mobile app usage continues to grow, with IDC forecasting that mobile app download will increase from 10.9B worldwide in 2010 to 76.9B in 2014.  Online video consumption is skyrocketing as well, with the Cisco Visual Networking Index forecast predicting that the number of online video consumers will grow dramatically, from 792M people last year to almost 1.5B users in 2016.

Tealium’s capabilities for mobile and video, along with its scalability and performance, have made it the leading choice among online media organizations, including the largest and most recognizable consumer entertainment brand in the world. Other online media clients include Fox Networks Group, NHL, News International, and many more.

“The promise of mobile has arrived, and marketers need the same agility for mobile that they get from using tag management on traditional web sites,” said Erik Bratt, vice president of marketing for Tealium. “We built our tag management platform to accommodate any device or touchpoint, and we look forward to working with customers to maximize their marketing ROI.”

For more information, please visit www.tealium.com/mobile.

About Tealium
Tealium is the leader in enterprise tag management, serving some of the most demanding customers worldwide. Tealium’s vendor-neutral solution makes it easy for organizations to add, modify and remove digital marketing page tags through a single line of code. The company differentiates itself through a marketing-friendly approach to tag management that enables business users to manage all of their tagging requirements by themselves without JavaScript knowledge. Tealium offers an intuitive web interface; turnkey integration with hundreds of online vendors; superior scale and performance; and a deep enterprise feature set to help organizations increase marketing agility, reduce tagging costs, and improve site performance. Select clients include News International, NHL, Fox Networks Group, The Finish Line, Inc., Volvo, Pepsi, Citrix, Lincoln Financial Group, TUI, US Auto Parts, Perry Ellis, Sony Online Entertainment, and many more. For more information, please visit www.tealium.com.



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