Study: Male Moviegoers Are Strongly Influenced by Mobile Screens

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With some of the most anticipated films of the year about to hit the box office, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence and InMobi have released “Mobile and the Movies,” a study of how moviegoers interact with their mobile screens in order to better enjoy the big screen, shining a spotlight on a number of opportunities for marketers. In particular, findings point to deeper connections between mobile and movies when it comes to men.

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