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Study: Male Moviegoers Are Strongly Influenced by Mobile Screens

Written on
Oct 9, 2012 
Author
AdotasWire  |

With some of the most anticipated films of the year about to hit the box office, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence and InMobi have released “Mobile and the Movies,” a study of how moviegoers interact with their mobile screens in order to better enjoy the big screen, shining a spotlight on a number of opportunities for marketers. In particular, findings point to deeper connections between mobile and movies when it comes to men.

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AdotasWire was established in 2012 as a vehicle for news releases from companies in the interactive advertising industry. Adotas was not involved in the creation of this content. All information featured under the AdotasWire heading is supplied by the respective companies and/or the communications professionals that represent said companies. Adotas accepts no responsibility for any false claims, statements, opnions or data included therein.

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