SANTA CLARA (October 11, 2012) — Rovi Corporation (NASDAQ: ROVI), driving digital entertainment innovation, today announced the availability of a new Rovi Advertising Network polling feature that allows marketers to increase brand engagement across smart TV devices. Designed to empower viewers to voice their opinions and respond to surveys, polling enables conventional and entertainment advertisers to implementcreative campaigns that drive consumers to more deeply connect with brands.
“Polling is the latest example of how Rovi is advancing advertising in a connected world and providing dynamic ways for companiesto create immersive brand experiences,” said Jon Hewson, Advertising Director EMEA at Rovi Corporation. “The entertainment experience has evolved and we are delivering an Ad Network that is evolving with it and arming advertisers with the inventory, placement, and functionality they need to communicate in a more meaningful way with consumers.”
Rovi produces advertising that gets noticed by delivering brand messages to TV viewers while they are searching for something to watch. At this point of high receptivity, Rovi delivers advertising in the form of interactive banners that lead to immersive branded destinations. Destinations may combine rich graphics and multiple videos, as well as advanced functionality such as RFI options, Click-to-Call, and Social Media activities.
Polling adds to this functionality and enables advertisers to presenta question or multiple questions, with answer options that may be selected by the viewer via a remote control. After selecting ananswer, viewers are able to see the results in real-time and learnhow their responses compare with others across the globe.Uniquely, Rovi’s polling product combines all answers received across its connected device footprint, regardless of manufacturer.Polling may be used by brands to deliver trivia contests or by programmers in order to allow viewers to vote on show-relatedelements such as a favorite character. Insightful post-campaigndata such as polling results by country location and day-part are delivered to advertisers through Rovi Analytics, a reporting tool that provides extensive metrics to enable agencies and brands to comprehensively measure TV advertising buys.