BALTIMORE (October 1, 2012) — Millennial Media, an independent leader in mobile advertising and data, today announced that Mollie Spilman has joined the company as Executive Vice President and Chief Marketing Officer. In the newly created role, Spilman will be responsible for leading the company’s worldwide marketing, advertising and branding efforts, as well as the company’s business development efforts.
Spilman is joining Millennial Media from Yahoo! where she served as Chief Marketing Officer. Prior to Chief Marketing Officer of Yahoo!, Spilman served as the Senior Vice President of B-to-B Marketing, Senior Vice President of Commerce and Yahoo!’s Head of Marketing for the Americas.
“Mollie has a proven track record of developing and executing successful marketing strategies that deliver results,” said Paul Palmieri, President and CEO, Millennial Media. “A rapid consumer shift to mobile has brought about a once-in-a-generation opportunity, and Mollie’s vision and strategic approach will play an essential role in defining the future of mobile advertising and allowing Millennial Media to grow our leadership position in the space.”
“Mobile monetization and the App Economy are changing the current media landscape as we know it,” said Spilman. “Millennial Media is at the center of this shift, and I look forward to helping the company drive the industry forward.”
Before Yahoo!, Spilman served as Chief Sales & Marketing Officer of Advertising.com, President and CEO of Three Stage Media, CEO of Tidal TV (now Videology) and has held other senior positions at media companies including Time Warner, Meredith Corporation, Discovery Networks and Phase2Media.
Spilman will be based out of Millennial Media’s Baltimore headquarters and will report to Palmieri.
Millennial Media is the leading independent mobile advertising platform company. Our technology, tools and services help app developers and mobile website publishers to maximize their advertising revenue, acquire users for their apps and gain insight about their users. We offer advertisers significant audience reach, sophisticated targeting capabilities and the ability to deliver rich and engaging ad experiences to consumers on their mobile connected devices. Visit www.millennialmedia.com for more information.