SAN MATEO, CALIF. (Oct. 24, 2012) – Marketo today introduced the Marketing Nation, the intersection where people, ideas and technology converge, empowering marketers to overcome the challenges that can impede success with marketing automation to shrink the time to value. The Marketing Nation taps into the rich knowledge and institutional experience of more than 2,000 customers and a community of 21,000 engaged users.
In her recent blog, Lori Wizdo, principal analyst, Forrester Research points out the problem. “Marketing automation can transform a company’s marketing operations. These solutions deliver scalability, root out excess cost, improve marketing execution, and provide the basis for continuous incremental process improvement. Still many marketing execs hold back on investing in marketing automation. They fear the concurrent assimilation of new tactics, processes, and automation will unduly stress their marketing organization. But, the transformation is necessary, and the stress unavoidable. Marketing execs need to proactively address the ‘people part’ of their lead-to-revenue transformation.”
That’s the exact challenge the Marketing Nation will address. The Marketing Nation is physically connected and able to share marketing best practices and programs on a single marketing platform. By joining others in the Marketing Nation, the power of the network connects members to a complete ecosystem of complementary offerings, partnerships and services designed to accelerate the practice of marketing across the globe with a powerful shared vision.