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  1. […] Live @Ad Week: The Influence of Social on BrandsAdotasInfluence is an integral part of all media. The Advertising Week discussion, “Earned Media: If it’s truly earned, then how do you buy it?” (part of the two-hour summit, “Under The Influence: The Convergence of Media and Influence”), explored the added brand lift of earned media over paid media, and how both are inherently integral to a cohesive ad campaign. Earned media refers to the favorable publicity gained through promotional efforts beyond paid advertising, via social sharing for a more long-term impact beyond the traditional ad buy. Data shows that the top apps users are likely to share the brands that they like most with their friends, and broadcast results for pick-your-favorites, quizzes and trivia. […]

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