Janrain Unveils Frictionless Facebook Sharing Tool; TMZ is a Customer

Written on
Oct 4, 2012 
Mike Daly  |

PORTLAND, OR (October 4, 2012) – Janrain, the leading provider of User Management solutions for the social web, today announced the availability of one-click sharing, the ability for consumers to contextually share activities from a brand’s website automatically or with a single click.

TMZ is among the customers using the offering, according to a Janrain spokesperson.

Built using Facebook’s Open Graph technology, one-click sharing allows brands to dramatically increase exposure of website content within Facebook and drive referral traffic while addressing key privacy concerns Facebook users have expressed over automatic sharing from social readers. Janrain’s one-click sharing puts users in direct control of how they share stories and other content with transparent messaging, the option to turn auto-share on or off at any time, and a countdown timer for auto shares.

“Social readers are a step forward in allowing consumers to easily share interesting content from across the web, but unfortunately the current crop has seen a backlash from users who don’t always understand that they are giving a website access to post about their activity online to their Facebook wall,” said Larry Drebes, CEO of Janrain. “Our one-click sharing feature addresses those privacy concerns, putting the user in control of when and how they share stories, reviews, purchases, and other content.”

Consumers benefit with Janrain’s one-click sharing feature from a clear call to action; they can share one story or toggle auto sharing on or off at any point. If they chose to opt-in to auto sharing, each future story they read will feature a countdown timer before the content is automatically shared and users can choose not to push that story to Facebook during the countdown. Brands are able to control the length of the time delay through the widget’s configurable share bar.

Once a story has been shared to Facebook, any Facebook user who clicks on the link will be taken directly to that content. There are no authenticated referrals or interstitials that require a user to grant frictionless sharing permissions when they simply want to view the content. Janrain’s one-click sharing functionality solves the key challenges that have led to consumer dissatisfaction with social readers.

Janrain customers that have enabled one-click sharing features on their site to increase the volume and exposure of their content on Facebook are benefitting from offering a more contextual sharing experience for website visitors that puts them in control.

One-click sharing is the latest addition to the Janrain User Management Platform (JUMP), which comprises core products for social login and sharing, social profile data storage and utilization, registration and single sign-on. For more information, visit:

About Janrain
The Janrain User Management Platform (JUMP) helps organizations succeed on the social web by providing leading technology to leverage the popularity of social networks and identities for user acquisition, engagement, and enhanced customer intelligence. Our solutions, including social login, social sharing, social profile data collection and storage, access to the social graph,, and digital strategy services, improve the effectiveness of online marketing initiatives for leading brands like Fox, Universal Music Group, Whole Foods, MTV, Purina, Avis and Dr Pepper. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit and follow @janrain.

Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

Reader Comments.

So how is it different from what their competitors Gigya and LoginRadius offer? I think same thing is offered by them as well, right?

Posted by taryn cooksey | 7:26 am on November 17, 2012.

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