Interactive Infographic: How Do You Decide To Buy?


Have marketers been able to adapt in a digital world where consumers are more tech savvy and informed than ever? Are they smarter about connecting with shoppers? Figures of Progress (, the new microsite from GOOD + IBM, answers these questions with a resounding yes in their interactive infographic on shopping behavior, “How Do You Decide To Buy?”

With 7 very targeted questions, the survey keeps the respondent’s interest by then comparing their answers. Some of the results will surprise you.


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