VIDEO: Forbes Launches BrandVoice, Pairs with Cartier for 3-Part Custom Content Series
NEW YORK (October 3, 2012) – Forbes today announced the launch of its first BrandVoice video on forbes.com. For its BrandVoice video debut, Forbes partnered with Cartier to produce “Cartier EntrepreneurVoice: Make Your Move,” a three-part custom content video series featuring prominent entrepreneurs.
The first of the three videos, which are presented by Cartier, will run on forbes.com beginning in October, followed by two others that are expected to be released by the end of February 2013. BrandVoice, previously known as AdVoice, is a transparently labeled product that provides marketers and advertisers with a platform to tell their own stories in a credible news environment.
“With the launch of BrandVoice video, we are extending our offerings to brands and giving them new and innovative ways to share their own narratives and high quality content with consumers in the environments where they are already expecting to get that kind of content,” said Meredith Levien, Group Publisher & Chief Revenue Officer, Forbes Media. “We’re excited to partner with Cartier to launch our first BrandVoice video that totally captures the spirit of today’s ambitious, innovative and successful entrepreneurs.”
“Forbes is a pioneer and leading force in the entrepreneurial industry making them an ideal partner for Make Your Move. We’re excited to be able to highlight this group of extraordinary men and share the stories of their entrepreneurial journey,” said Emmanuel Perrin, President and CEO of Cartier North America.
Conceived by Cartier and produced by Forbes Publisher Rich Karlgaard, the videos are a series of one-on-one interviews with an ascendant entrepreneur and an established entrepreneur discussing key lessons, challenges, epiphanies, mentors and sources of inspiration. Cartier launched the Make Your Move initiative in 2011; the partnership with Forbes kicks off the second series.
The first video features entrepreneur Jeremy Bloom, a two-time Olympian, former NFL football player and co-founder of advertising technology company Integrate.com, interviewed by entrepreneur and co-founder of Thrillist Media Group Ben Lerer.
In the second video, Ben Lerer will interview David Chang, renowned chef and owner of Momofuku.
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