Texas-Based Newspaper Chain Adopts Maxifier’s ADMAX


NEW YORK (October 10, 2012) — Maxifier, a global leader in inventory revenue management technology, today announced that Dallas-based A.H. Belo Corporation, a distinguished newspaper publishing and local news and information company, has adopted its ADMAX platform across all its sites.  A.H. Belo owns and operates four daily newspapers, including The Dallas Morning News, and related websites.

A.H. Belo will use ADMAX to help ensure every campaign it runs delivers to the performance goal of its advertisers, making sure it continues to be a key part of their media plans. Grant Moise,Vice President of Digital at The Dallas Morning News, commented: “Until now, optimization has been manual and time consuming and it was very difficult to carry it out for every campaign. ADMAX removes these inefficiencies and allows us to minimize the traditional publisher challenges around ensuring performance and delivery. As a result, we will now be able to help our advertisers achieve their objectives and maximize our retained revenues for the business.”

For the subscription-based Dallas Morning News, A.H. Belo is also keen to use campaign optimization to deliver a premium experience for its advertisers, helping ensure their campaigns achieve their goals in order to deliver real value for them.

Denise Colella, Chief Revenue Officer at Maxifier, stated, “We are delighted that A.H. Belo has adopted our platform. Click through rate is a key top line metric for the publisher, and on average, we are helping our clients deliver at least a 30-50 percent increase improvement in CTR. We look forward to working with A.H. Belo and helping them derive the most value from ADMAX for both their clients and their own business.”

About Maxifier

Maxifier is a leading online advertising technology provider, working with premium publishers and ad networks to empower them to unlock and maximise the value of their total inventory. Using Maxifier’s ADMAX solution, companies can increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.

Maxifier’s cutting-edge solution encompasses advanced ad optimisation and inventory management, coupled with a business intelligence engine, all delivered on a single interface. From measuring and optimising campaign performances, forecasting and managing global inventories, developing new advertising packages and increasing sales and profitability, Maxifier benefits all areas of the business, including ad operations, sales teams and senior management. With offices in the US, UK, Japan and Russia, to date it has managed more than 70 billion impressions for leading publishers and media companies including Forbes, The Guardian, IPC and Bauer Media, empowering them to deliver maximum value and ROI for their clients.

About The Dallas Morning News

Established in 1885, The Dallas Morning News (dallasnews.com) is Texas’ leading newspaper and the flagship newspaper subsidiary of A. H. Belo Corporation. It has received nine Pulitzer Prizes since 1986, as well as numerous other industry awards recognizing the quality of its investigative and feature journalism, design and photojournalism. Its portfolio of print and digital products reaches an average daily audience of more than 1.1 million people and includes online news and information sites; iPhone, Android and iPad apps; Al Día (www.aldiatx.com), the leading Spanish-language daily in North Texas; neighborsgo (neighborsgo.com), a consumer-generated community news outlet; and Briefing, the free, home-delivered quick-read.

To advertisers, the portfolio of products is represented by DMNmedia (www.DMNmedia.com), the marketing solutions group of The Dallas Morning News, Inc.

About A. H. Belo Corporation

A. H. Belo Corporation (NYSE: AHC), headquartered in Dallas, Texas, is a distinguished newspaper publishing and local news and information company that owns and operates four daily newspapers and related websites.  A. H. Belo publishes The Dallas Morning News, Texas’ leading newspaper and winner of nine Pulitzer Prizes; The Providence Journal, the oldest continuously-published daily newspaper in the United States and winner of four Pulitzer Prizes; The Press-Enterprise (Riverside, CA), serving the Inland Southern California region and winner of one Pulitzer Prize; and the Denton Record-Chronicle.  The Company publishes niche publications targeting specific audiences, and its investments and/or partnerships include Classified Ventures, owner of Cars.com, and the Yahoo! Newspaper Consortium.  A. H. Belo also owns and operates commercial printing, distribution and direct mail service businesses.