SAN FRANCISCO (October 25, 2012) – Predicta, one of Brazil’s first and most influential technology startups, announced today its expansion into the U.S. The move is fueled by the company’s launch of its latest product, SiteApps, the destination for small- to medium-sized businesses to easily select and implement tools that transform their web and mobile sites into a commanding, dynamic online presence.
After infiltrating the Brazilian market and paving the way for the explosion of Brazil’s tech scene, Predicta now boasts over a decade of experience in powering advertising and marketing initiatives for major global brands. Predicta wasrecognized by Fast Company as one of “Brazil’s 10 Most Innovative Companies” in 2012 for its platform, SiteApps. The launch of SiteApps in the U.S. culminates Predicta’s robust solutions into the first complete, all-in-one tool for strengthening the most important part of a business’s identity: its website.
“SMBs need a resource to learn how to best address weaknesses in their websites and capitalize on untapped opportunities,” said Phillip Klien, chief innovation officer and head of U.S. operations at Predicta. “That’s why we created SiteApps, to drag clunky, ancient sites from web 1.0 straight to 3.0 and put business owners back in the driver’s seat of their online identity.”
With widely adopted website analytics programs, such as Google Analytics, companies are seeing immediate opportunities for improvement and targeted communications, but are challenged with how best to address the issues because of budget and time constraints. Though companies now rely more on social media to provide up-to-date information, studies show nearly 90 percent of consumers still visit a company’s website first to research products and find information that leads to purchasing decisions (Get Satisfaction, 2012).
How It Works
SiteApps puts a company’s Google Analytics under the microscope, then provides a diagnostics report with recommended website applications that address problems and awaken a site’s full potential. SiteApps offers the first marketplace of apps for web and mobile sites that can be instantly installed as easily as apps on a smartphone. With SiteApps, businesses can:
- Identify and implement new features that better support business goals, such as “buy now” buttons or social media sharing.
- Create a mobile version of a site in minutes without technical knowledge and code changes.
- Personalize content: Engage site visitors with a custom experience based on geographic location, behavior and device information.
SiteApps continuously reviews the analytics data, tracking the impact of the installed apps and making ongoing recommendations.
“While growing from a startup to Internet leader over the last 10 years, we’ve helped launch Brazilian companies into the 21st century in one of the world’s fastest growing economies, which led us to the vision that spawned SiteApps,” continued Klien. “Now we are moving into the U.S. to be closer to the innovation, passion and energy rooted in Silicon Valley culture to aggressively grow SiteApps.”
Predicta is a Brazilian digital marketing company that is focused on delivering customer acquisition and retention solutions. Created in 1999 as an ad network, Predicta continues to develop new technologies that have since attracted thousands of customers on its online marketing and behavioral targeting platforms. The company is backed by Grupo RBS, the second largest media holding group in Brazil. In 2011, Predicta was listed by Fast Company as one of “Brazil’s 10 Most Innovative Companies” for its new platform, SiteApps. For more information about SiteApps, please visit www.siteapps.com; for more information on Predicta, please visit www.predicta.net.