BlueKai Slideshow: Data Activation 101

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Data-driven marketing can seem like a cacophony of noise for folks still not up to speed with esoteric acronyms like DMP and RTB.  To help the industry better understand this intersection of Big Data and marketing while giving them the tools to speak this language, BlueKai has pulled together a cursory guide on the role data will play for marketers over the coming years.


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