SAN FRANCISCO (October 15, 2012) – Bizo, the global leader in business audience marketing, today announced it has a launched a news and community website, Digital Marketing Remix, dedicated to business-to-business marketing online. The site aims to keep B2B marketing executives up-to-date on digital marketing news, trends and best practices. Digital Marketing Remix publishes content daily as well as distributes a weekly e-newsletter, summarizing the week in digital marketing news. The site and e-newsletter are edited by Sean Callahan (pictured), the former executive editor of Crain Communications’ BtoB and Media Business magazines, who joined Bizo in August 2012.
“B2B marketers repeatedly tell me how hard they work to understand the best way to take advantage of online channels to reach their target audience,” said Callahan. “At the same time, they are overwhelmed by the spew of information coming at them about new technologies, techniques and trends. Digital Marketing Remix helps marketers discover what’s most important so they can succeed in their jobs by delivering what its tagline says: ‘Your daily dose of what’s now – and what’s next – in B2B digital marketing.’”
Digital Marketing Remix, a combination of original and aggregated content, focuses on digital marketing in all its forms, including online display advertising, data, email, mobile, search, social, data and analytics. The site publishes new content on a daily basis with updates posted regularly during each business day. In addition to delivering original content to help marketers do their jobs better, editors select the best stories of the day about digital marketing. More than just summarizing and linking to these stories, Digital Marketing Remix specifically answers the key questions of “what is it about?,” “who is impacted?” and “why is it important?” that marketers need to know when considering how the marketing mix is changing as digital continues to grow in prominence.
Highlights from the Digital Marketing Remix weekly editorial schedule include:
- Monday: A contributed column from an industry thought leader.
- Tuesday: An analysis of proprietary data from comScore and Bizo to provide insight into how business people are using the Web.
- Wednesday: Q&A with a prominent B2B marketing executive, providing a look at the executive’s own online mix that answers what’s working for them in the digital arena.
- Thursday: The “Online Campaign of the Week” takes an inside look at a B2B online marketing campaign.
- Friday: An analysis of the most important digital marketing news of the week, providing insights on how B2B marketers can take advantage.
“At Bizo, we’re working closely with marketing executives and practitioners every day. A common pain point expressed across all the brands we support is the dizzying array of new and evolving online tactics that are available, which makes understanding them all, let alone optimizing the mix, a non-trivial undertaking,” said Russell Glass, CEO of Bizo. “Digital Marketing Remix addresses the top-of-mind questions marketers have about deploying the right balance of programs to reach and nurture the right audiences, and drive them through the funnel. Our goal is to make Digital Marketing Remix a must-read for all B2B marketers.”
Bizo gives marketers instant access to the people who sign the checks at work, and have the most to spend on life: business professionals. Fueled by a Bizo audience of more than 100 million professionals around the world, including more than 80 percent of the U.S. business population, the Bizo Marketing Platform (BMP) can precisely target business people wherever they travel online by demographic criteria such as job function, seniority, industry, company size and more. Large global brands and SMB marketers alike also use BMP to increase awareness, nurture and convert existing audiences from their websites, social channels, and their prospect databases. More than 500 brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche, Microsoft, AT&T, and UPS use Bizo to target their B2B display and social marketing programs to the business professional audience.
For more information on Bizo, or for a free look at the business demographics of your website audience, visit www.bizo.com.