WHITE PAPER: A Sobering Look at the State of Mobile Marketing

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AdTruth has issued a while paper on “Improving the Economics of Mobile Marketing.” The study highlights the substantial gap between where things are and where they need to be to capitalize on the $15 billion opportunity suggested in Mary Meeker’s Internet Trends report last May.

Along with the relative doom and gloom, AdTruth also offers its take on what needs to be done to bridge that gap.

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