VIDEO: ’30 Rock’ Stars Help Launch Jaguar USA’s ‘Backseat Stories’

Written on
Sep 19, 2012 
Mike Daly  |

Tracy Morgan and Jane Krakowski of NBC’s “30 Rock” would do anything for love — especially in the back seat of a Jaguar.

Morgan and Krakowski are among the stars of “Backseat Stories,” a series of new digital video shorts from Jaguar USA that feature the 2012 Jaguar XJL and the 2013 Jaguar XJL with all-wheel drive. The sitcom buddies blend revealing remarks with a spontaneous vocal exploration of the Meat Loaf catalog.

The spots, part of Jaguar’s global ALIVE campaign, take place in the back seat of a Jaguar XJL and feature everything from personal anecdotes to musical performances. The second entry in the series features video producer Dr. Teeth, competitive eater Kobayashi and hip hop artist Drumma Boy discussing their stories of success, while a third “Backseat Story” has Jamie Scott of Graffiti6 performing an acoustic version of the hit song “Free.”

All of Jaguar’s “Backseat Stories” can be viewed on Jaguar USA’s official YouTube Channel.

Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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