Syncapse Launches Standalone Social Analytics Suite


Syncapse, a global leader in Social Performance Management software and solutions for the world’s top enterprises, today announced the launch of its Analytics Suite. It features a performance dashboard that helps global marketers with diverse brand portfolios to measure, understand and optimizetheir owned social properties across Facebook, Twitter and YouTube. The company secured the Facebook Preferred Marketing Developer Insights badge qualification – its third – as a result of its Analytics Suite offering.

Now available as a standalone solution for marketers seeking rapid deployment and superior social insights, Analytics Suite is also the proven measurement system that helps power the Syncapse Platform. Syncapse Platform is the leading end-to-end social marketing solution that allows marketers to measure social marketing more effectively, enable content workflow and syndication across the enterprise, and improve social advertising performance. SyncpasePlatform is the social marketing platform of choice for companies like AB InBev, Coca-Cola, Diageo, L’Oreal and, most recently, Reckitt Benckiser.

“It is critical that we have clear visibility into the performance of our growing social presence,” said Marie-Josée Lamothe, CMO & CCO, L’Oréal Canada. “After building out our capabilities in social content management and work flow, we look forward to integrating a more consolidated view of social metrics to understand what is working, what is not, and how we can improve. This will give us an edge to engage with many of our most valuable customers and prospects, and strengthen brand equity and customer lifetime value.”

Unlike conventional analytics and publishing solutions that provide limited visibility into single brands and standalone Facebook Pages, the Syncapse Analytics Suite makes it easy for marketers to monitor and assess distributed social performance data in one consolidated view. Now, customers have a complete profile of each owned social property, including comparisons of actions and the impact marketing teams and support agencies have across global brand portfolios and markets.

“With the growing convergence of paid, earned and owned social media across disparate social channels, marketers have struggled to find aneasy way to view and extract the most important data that weaves a story and helps demonstrate social ROI,” said Michael Scissons, president and CEO of Syncapse. “While gaining another Facebook certification, Syncapse Analytics Suite simplifies the process of enabling end-to-end performance management of global social marketing operations.”

Complementing passive social listening solutions that focus on macro trends like sentiment and topics, the Syncapse Analytics Suite harnesses the proprietary metrics of each individual social network, providing detailed visibility into social marketing stimuli and response. In addition, the Analytics Suite empowers marketers to monitor and compare performance trends of pages and content – including earned media value and participation rate, along with key social metrics such as fan growth, reach and engagement. These are in addition to key social advertising metrics, like impressions, clicks, clickthrough rates and cost per connection.

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