Study: Netflix Users Spend 8 Hours a Week with the Service
It’s no surprise that Amazon.com is trying to take a piece of Netflix’s turf through its partnership with the pay-TV service Epix. A new report from GfK shows that the average Netflix user (ages 13 to 54) watches 5.1 TV shows and 3.4 movies per week via the service.
Using conservative length estimates for TV shows and movies, (30 minutes and 1.5 hours, respectively), this means that an average Netflix subscriber spends about 8 hours a week watching the service. This is double the time than an average person (ages 13 to 54) spends using a videogame system (about 3.5 hours a week). (Source: MultiMedia Mentor®)
Overall, the study found that 47 percent of 13- to 54-year-olds have ever used Netflix, and 39 percent are monthly users – up from 35 percent in 2011.
Despite these levels, there is softness in Netflix loyalty. Almost 4 in 10 (37 percent) Netflix subscribers still have a negative view of the brand in the aftermath of 2011’s pricing missteps; and 51 percent would be willing to switch to a similar service if it was offered by their pay TV service (compared to 45% in 2011).
“In a short time, Netflix has carved out a powerful role in US media, providing the kind of content control and user-friendly interfaces that consumers demand now,” David Tice, SVP of GfK Media and director of The Home Technology Monitor™. “Netflix clearly has built a model worth emulating – but it will have to fight harder to sustain brand loyalty and its position as market leader.”
The new study, “Over-the-Top TV 2012: A How People Use® Media Report,” was conducted in June 2012 among 1,051 persons ages 13 to 54. The report defines ownership and use of over two dozen “non-linear”-TV viewing options, including DVDs, VOD, and streaming through videogame consoles or Internet-connected devices like TVs, Blu-ray players, and other specialized devices. The study also includes a deeper dive section on Netflix usage, as well as three-year trends on key data points.
To find out more, visit www.gfk.com.
I like streaming Netflix movies when bored. It helps to pass the time.
Leave a Comment
- UPDATED: Twitter Officially Launches Tailored Audiences Program
- veeseo Launches Speech-to-Text Content Recognition Engine for Video Advertising
- Today’s Burning Question: Massive Hack Attack Reaction
- Dell Software Exec: Strong Password Would Not Have Stopped Latest Hack
- If You Waited for Black Friday/Cyber Monday, You Were Probably Too Late
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
- UPDATED: Twitter Officially Launches Tailored Audiences Program December 6th 2013 ADOTAS – Twitter brought its tailored audiences ad program out [...] more »
- veeseo Launches Speech-to-Text Content Recognition Engine for Video Advertising December 6th 2013 ADOTAS — Video marketing company veeseo announced this week a [...] more »
- Today’s Burning Question: Massive Hack Attack Reaction December 5th 2013 ADOTAS – Today we’re featuring reactions from industry leaders to yesterday’s [...] more »
- Dell Software Exec: Strong Password Would Not Have Stopped Latest Hack December 5th 2013 ADOTAS — In response to Today’s Burning Question about reports [...] more »
- If You Waited for Black Friday/Cyber Monday, You Were Probably Too Late December 5th 2013 ADOTAS – While holiday shoppers have been conditioned to believe [...] more »
- Digital First Ventures, RealMatch Partner to Power JobsInTheUS.com December 5th 2013 NEW YORK, December 5, 2013 (ADOTAS) – Digital First Ventures, [...] more »
- Celtra Hires Ex-Adobe Exec Taplin as EVP of Global Sales December 5th 2013 CAMBRIDGE, Mass. – December 5, 2013 – Celtra Inc., the industry leader [...] more »
- Making Holiday Marketing Magic in 2013 December 6th 2013
- 5 New Video Ads You Should Watch Right Now December 6th 2013
- How Interactive Video is Helping Brands Engage with Their Customers December 5th 2013
- Is Putting Digital First Still Paramount for Advertisers? December 5th 2013
- Revenge of the Data Nerds: Who Will Be the Next Heartthrob of the B2B Data Market? December 4th 2013
- Brand Manager
- Publisher Services Manager
- Social Media Manager (Part-Time)
- Social Media Manager
- Audience Development Manager
- Text Marketing News December 6, 2013 | Text Marketing Companies: [...] veeseo Launches Speech-to-Text Content Recognition Engine for Video … – ADOTAS [...]
- Dell Software Exec: Strong Password Would Not Have Stopped Latest Hack: [...] — In response to Today’s Burning Question about reports of the latest major cyberattack,
- Zimmerman Advertising Has What White Castle Craves – ADOTAS | Zimmerman News: [...] more here: Google Zimmerman News In [...]
- Online Video Quality Matters More Than You Think | Video Industry | OneScreen: [...] so. In fact, branded videos are getting shared 50 times more in 2013 than