Study: 40 Percent of Mobile Ad Clicks Are Useless

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Mobile app marketing platform Trademob conducted a study in June that examined 6 million ad clicks from mobile devices. Among its findings:

  • 4 of every 10 ad clicks are useless and generate a conversion rate of less than 0.1 percent.
  • 18 percent of all ad clicks are fraudulent, often the result of bots.
  • 22 percent of clicks are accidental on the part of the mobile user.

The whitepaper can be downloaded for free by clicking here.

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