Mobile app marketing platform Trademob conducted a study in June that examined 6 million ad clicks from mobile devices. Among its findings:
- 4 of every 10 ad clicks are useless and generate a conversion rate of less than 0.1 percent.
- 18 percent of all ad clicks are fraudulent, often the result of bots.
- 22 percent of clicks are accidental on the part of the mobile user.
The whitepaper can be downloaded for free by clicking here.